Link Building

What Is White Label Link Building?

What Is White Label Link Building?

White label link building refers to a process where one company provides link building services to another company, typically an agency, under the latter’s brand name. This is something we’re specialized to do at AgilePR when it comes to white label linking.

If interested in its benefits, check out our article on 10 white label link building strategies.

Essentially, it involves outsourcing the task of acquiring a client’s website backlinks to a third-party provider. The provider executes the link building campaigns, but all the work is done under the agency’s branding that sells the service to its clients.

This allows agencies to offer a broader range of services without investing in building the necessary infrastructure or expertise in-house.

It’s a common practice in digital marketing, particularly in SEO (Search Engine Optimization), where quality backlinks are crucial for improving a website’s search engine ranking and visibility.

What is Link Building?

What is PR Link Building?

Link building is an integral component of SEO strategy, crucial for enhancing the visibility and authority of a website. By securing hyperlinks from reputable sources, link building signals the credibility and relevance of your content to search engines, thereby improving its ranking in search results.

Various strategies, including content creation, guest blogging, broken link reclamation, resource link building, and the skyscraper technique, facilitate the acquisition of backlinks.

Emphasizing quality over quantity, it’s imperative to foster relationships and produce compelling content that naturally attracts links. Successful link building drives traffic and cultivates domain authority, ultimately bolstering the overall effectiveness of an SEO-optimized article.

What is White-Label Link Building?

What is White-Label Link Building?

White-label link building refers to a practice where one company provides link building services to another company, often an SEO agency or digital marketing firm, which resells those services to its clients under its brand.

Essentially, the provider conducts the link building campaigns on behalf of the reseller, who presents the services as their own to their clients. This arrangement allows the reseller to offer comprehensive SEO solutions without having to invest in building an in-house link building team or expertise.

White-label link building providers typically remain behind the scenes, with all client communication and reporting done under the reseller’s branding.

This strategy enables both parties to leverage each other’s strengths and resources to deliver effective SEO results to clients while maintaining brand consistency.

Why Outsource your Link Building Efforts?

Why Outsource Link Building

Earlier we discussed in one of our guides, why you should outsource your link building efforts and how it can help you save manpower, resources, and most importantly: time.

But most importantly, just like with AgilePR, you get expert knowledge in digital PR and the freedom to engage in your activities to grow your business.

In the long run, SEO and link building is a time-consuming process that requires consistent effort and attention. Agencies like us have dedicated teams to handle the research, outreach, content creation, and monitoring required for successful link-building campaigns, allowing for more efficient use of your time and resources.

You don’t need to start from scratch. At AgilePR, we have established relationships over the years with a wide network of websites, bloggers, online magazines and influencers.

Website growth

This network can provide you with access to high-quality, relevant backlinks that might be difficult to secure on your own. Leveraging these connections can enhance the effectiveness and reach of your link building efforts.

Lastly, our knowledge of SEO hygiene can help any business boost its SEO and organic traffic to the right audience, generating new leads. See our references.

How do you use white-label link building in marketing?

GSC analytics of website traffic

White-label link building can be effectively utilized in marketing strategies by agencies or businesses looking to expand their service offerings without investing in additional resources. 

Once your request to build links to your domain is outsourced, a freelancer or agency will engage in using their network and experience to help you scale.

Enhanced Service Portfolio

Incorporate white-label link building services into your existing offerings to provide comprehensive SEO solutions to your clients. By offering link building alongside other services like content creation, on-page optimization, and keyword research, you can attract more clients and increase revenue streams.

At AgilePR, for example, we not only offer SEO-optimized link building with keyword research but also brand awareness through our press releases and brand promotions. This supports your brand trust and visibility on a brand-new scale.


You can utilize white-label link building to expand your brand’s capabilities without the need for hiring specialized staff or investing in training.

Training in-house employees is time-consuming and would require a lot of PR, outreach, and SEO software to support them. While working at several different startups, it came to our attention that throughout your onboarding (which normally lasts 3 months) you’re spending and investing money into employees. While this will reap its own rewards over time, it will slow down your SEO growth

This is because training an inhouse team to be efficient PR specialists or link builders will need more than 3 months of onboarding. It usually requires 6 months until they are confident in bringing in results.

The question is, do you have the time and resources to spend that time?

Client Retention and Satisfaction

AgilePR Trustpilot review

Offering a full suite of SEO services ensures that clients receive comprehensive support, leading to long-term partnerships and positive referrals. Many times links are removed or lead to 404 errors.

Who is going to monitor these things?

It is an outsourced agency’s or freelancer’s responsibility to ensure top-of-the-line link building. There have been a dozen cases where in a digital PR campaign, a lot of mistakes were disregarded.

site: URL check
Checking if one of our articles is indexed in Google’s search engine. If the URL shows the article like in the image above, it is indexed!

Above you can see an example of our guest post that we made ourselves, which eventually got indexed. This is one of the most common flaws that many SEO specialist or agencies have to look out for and monitor when it comes to checking whether your link is live. 

Here are a few more things you need to make sure you follow with your white label link building strategies

  • the anchor did not match the keyword or had errors in it
  • there was a 301 redirect error
  • the link had nofollow attributes
  • overusing exatch match anchors
  • overusing link exchanges or ABC link exchanges
  • lack of link building diversification
  • Disregarding content quality

Agencies have a high degree of standards to keep, otherwise they lose their clients’ trust.

For this reason, they are dedicated to providing the best services possible, since their reputation is on the line.

Focus on Core Competencies

digital PR channels

There is a popular saying that: time is money. To be more exact, time is a resource. And how you use this resource will lead to an increase or decrease in your cash.

Outsourcing link building through white-label providers allows you to save yourself time and energy to focus on your core competencies and strengths.

You can allocate resources to areas where your agency excels, such as client management, strategy development, and customer service.

You don’t need to be bogged down by link building. Do you think big online brand leaders such as Cloudflare, Square, Bluehost, or Hubspot did their own link-building?

Of course not, they either outsourced it to another company or another department.

Brand Consistency

White-label providers work behind the scenes, ensuring all communication and reporting are done under your brand name. This maintains brand consistency and strengthens your reputation as a reliable and trustworthy marketing partner.

Overall, integrating white-label link building into your marketing strategy enables you to expand your service offerings, increase client satisfaction, and scale your business effectively while maintaining brand consistency and focusing on your core competencies.


The 25 Benefits of Link Building
Click here for our 25 best link building tips for you!

In conclusion, white-label link building offers a strategic and efficient solution for digital marketing agencies seeking to enhance their clients’ SEO efforts without the burden of developing in-house expertise.

By outsourcing link-building tasks to specialized providers, agencies can leverage high-quality, relevant backlinks that bolster search engine rankings and drive organic traffic.

However, it’s essential to choose reputable white-label partners to ensure the use of ethical, effective link-building practices that align with search engine guidelines.

Ultimately, white-label link building can be a powerful tool in a comprehensive SEO strategy, enabling agencies to deliver measurable results and maintain a competitive edge in the ever-evolving digital landscape.

If you need help with white label link building, AgilePR is here to help!

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