The SEO industry is projected to be over 80 billion dollars in 2024, with 8.5 billion searches performed daily. In order to support companies reach their maximum value and acquire an evergrowing client base, SEO agencies will need every support they can get to help these businesses.
This is why, in this guide, we’ve compiled the 20 best SEO tools that agencies should consider in 2024.
No matter if you’re a growing agency looking to boost your client’s organic traffic or a larger firm refining your current strategies, these tools will provide the insights and capabilities needed to stay ahead and achieve measurable success.
The 20 Best SEO Software for Agencies
Here are all the tools that we at AgilePR use and recommend. While not all of them are recommendable as they would bear a hefty fee on any agency, we do recommend checking the first 10 out to make sure you have an understanding, of which is the most beneficial for your agency.
1. Ahrefs
Ahrefs is one of the most comprehensive SEO tools on the market, widely used for keyword research, competitor analysis, backlink tracking, and rank monitoring. It provides detailed insights into organic search traffic and helps agencies identify valuable link-building opportunities.
Key Features:
- Comprehensive backlink analysis
- Site audit tool for technical SEO
- Keyword Explorer for targeting the right terms
- Rank tracking and competitor analysis
2. SEMrush
SEMrush is another all-in-one SEO tool perfect for agencies. It offers solutions for keyword research, SEO audits, PPC optimization, content marketing, and competitor analysis. SEMrush also provides domain-specific reports that help identify growth opportunities for clients.
Key Features:
- Keyword research and tracking
- SEO audit and site health reports
- Competitor research and traffic insights
- PPC analysis for optimizing ad campaigns
3. Moz Pro
Moz Pro is designed to help agencies manage every aspect of SEO, from rank tracking to link-building. Its site audits, keyword suggestions, and backlink analysis help agencies optimize their clients’ websites for search engines.
Key Features:
- Rank tracking and keyword research
- On-page optimization recommendations
- Backlink analysis and monitoring
- Technical site audit tools
4. Surfer SEO
Surfer SEO focuses on on-page SEO optimization by analyzing over 500 different ranking factors. It’s perfect for content marketers and agencies looking to refine their content to perform better on search engines. It analyzes everything from word count and keyword density to content structure.
Key Features:
- In-depth on-page SEO analysis
- Content Editor for optimizing articles
- SERP analyzer with data-driven insights
- Competitor content analysis
5. Screaming Frog SEO Spider
Screaming Frog is one of the best tools for conducting in-depth website audits. Its SEO Spider crawls websites and finds broken links, duplicate content, and areas that need improvement. This tool is a must-have for any agency focused on technical SEO.
Key Features:
- Comprehensive website crawling and analysis
- Detection of broken links, redirects, and duplicate content
- In-depth page speed and performance analysis
- XML sitemap generation
6. Yoast SEO (for WordPress)
For agencies managing WordPress websites, Yoast SEO is the go-to plugin. It helps optimize pages for search engines, ensuring that content is properly structured with keywords, meta descriptions, and readability scoring.
Key Features:
- On-page optimization for WordPress
- Keyword optimization and content readability analysis
- XML sitemaps and breadcrumbs creation
- Internal linking suggestions
7. BrightEdge
BrightEdge is an enterprise-level SEO platform designed to assist agencies in tracking and optimizing organic search performance. With AI-driven insights and automation features, it’s a great choice for large-scale campaigns.
Key Features:
- AI-powered insights and optimization
- Data-driven recommendations for content optimization
- Enterprise-level rank tracking and competitor analysis
- SEO automation for large agencies
8. Google Search Console
Google Search Console (GSC) is a free tool that provides crucial insights into a website’s performance on Google. It’s essential for agencies to monitor keyword rankings, organic traffic, and indexing issues.
Key Features:
- Organic search performance tracking
- Detection of indexing issues and coverage reports
- Mobile usability and performance insights
- Backlink tracking and analysis
9. Majestic SEO
Majestic is known for its backlink analysis capabilities. It provides detailed insights into the quality and quantity of backlinks for a given domain, helping agencies assess a client’s link-building strategy.
Key Features:
- Comprehensive backlink analysis
- Link trust and citation flow metrics
- Competitor backlink profiles
- Site Explorer for in-depth research
10. Ubersuggest
Ubersuggest is a budget-friendly SEO tool that offers keyword research, site audits, and backlink tracking. It’s great for small to medium-sized agencies looking to optimize their SEO efforts without breaking the bank.
Key Features:
- Keyword research and suggestion tool
- Competitor analysis and backlink data
- Site audit and content ideas
- Easy-to-use interface with actionable insights
11. Serpstat
Serpstat is an all-in-one SEO platform with tools for keyword research, rank tracking, site auditing, and competitor analysis. It’s perfect for agencies looking to improve client visibility while gaining insights into the competition.
Key Features:
- In-depth keyword research and clustering
- Rank tracking across regions
- Site audit with technical SEO insights
- Backlink analysis and competitor tracking
12. Mangools (KWFinder)
Mangools offers a set of SEO tools, including KWFinder for keyword research, SERPChecker for rank tracking, and LinkMiner for backlink analysis. Its simple interface and affordable pricing make it a popular choice for smaller agencies.
Key Features:
- Keyword research with difficulty scoring
- Rank tracking and SERP analysis
- Backlink tracking and site audits
- Local SEO features
13. SpyFu
SpyFu specializes in competitor analysis, allowing agencies to gain insight into their rivals’ keyword strategies and paid ad campaigns. It’s a powerful tool for PPC optimization and organic keyword tracking.
Key Features:
- Competitor keyword analysis and tracking
- PPC research for competitor campaigns
- Historical rank tracking data
- Backlink analysis and comparison
14. Lumar (DeepCrawl)
Formerly known as DeepCrawl, Lumar is a powerful SEO crawler that focuses on site audits and technical SEO. It helps agencies identify and fix website issues that could be holding back organic performance.
Key Features:
- Advanced crawling and technical site audits
- Issue tracking and recommendations for fixes
- Content duplication and broken link detection
- Integration with Google Analytics and Search Console
15. MarketMuse
MarketMuse is a content optimization tool that uses AI to analyze and improve content for SEO. It helps agencies create high-quality, well-optimized content that aligns with search intent.
Key Features:
- AI-driven content analysis and optimization
- Content brief generation for SEO-focused articles
- Competitive analysis and content gap identification
- Topic modeling and keyword suggestions
16. Rank Ranger
Rank Ranger offers in-depth rank tracking, allowing agencies to track keyword performance across multiple search engines. It also integrates with Google Analytics and other tools to offer comprehensive reports.
Key Features:
- Rank tracking with customizable reports
- Mobile and local search tracking
- Integration with Google Analytics and Search Console
- White-label reporting for agencies
17. Clearscope
Clearscope is a content optimization tool that helps agencies create well-optimized content that ranks well on search engines. It uses AI to analyze top-performing content and suggests keywords and topics to include in new content.
Key Features:
- AI-powered content optimization
- Keyword and topic suggestions for better rankings
- Competitor content analysis
- Easy-to-use interface for content creators
18. SEO PowerSuite
SEO PowerSuite is a collection of SEO tools that includes a site auditor, rank tracker, backlink checker, and link management tool. It’s a great all-in-one solution for agencies managing multiple SEO campaigns.
Key Features:
- Website auditing and rank tracking
- Backlink analysis and management
- Keyword research and monitoring
- Customizable SEO reports
19. SEOQuake
SEOQuake is a free SEO browser extension allowing agencies to perform quick webpage audits. It’s a convenient tool for on-the-go SEO analysis, offering insights into backlinks, on-page metrics, and more.
Key Features:
- Instant SEO audits from your browser
- On-page analysis and competitor comparison
- Keyword density reports
- Exportable data for further analysis
20. Google Analytics 4 (GA4)
While not an SEO tool per se, Google Analytics 4 is essential for any SEO strategy. It helps agencies track user behavior, traffic sources, and conversion rates, providing crucial data to fine-tune SEO efforts.
Key Features:
- In-depth traffic and user behavior analysis
- Customizable reports for tracking goals and conversions
- Integration with Google Search Console and Ads
- Real-time data for performance monitoring
Conclusion
Keep in mind that many of the services above come free of charge with some limitations! So don’t hesitate to try them out.
All 20 of them focus on different aspects of SEO, whether you need technical SEO, content optimization, or competitor analysis suppoirt, the tools listed above offer comprehensive solutions to help agencies streamline their workflows and drive better results.
Most likely you’ll need a combination of these tools to enable your agency to stay ahead of the curve, providing the insights and automation necessary to dominate the SERPs.
Be sure to evaluate each tool based on your specific needs and goals, and consider leveraging several platforms to cover all aspects of your SEO strategy.
If you need help with SEO, feel free to reach out on our contact page!
