Digital Marketing

Articles on a broad range of marketing topics related to SEO/PPC, lead gen, content and social media.

What is the Difference Between Product and Institutional Advertising?

What is the Difference Between Product and Institutional Advertising?

What is Product Advertising? Product advertising centers on showcasing a specific product or service, highlighting its features, benefits, and unique value to potential customers. The ultimate objective is to encourage purchases and drive sales. Purpose of Product Advertising The primary goal of product advertising is to: Create awareness about a specific product. Explain how it […]

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What is Ghost Commerce?

What is Ghost Commerce? – A Quick Explanation

Ghost Commerce is a digital business model where you monetize a brand without directly selling your own products or services. It involves creating content, building an audience, and earning revenue through indirect monetization strategies like brand deals, ad revenue, and affiliate commissions—all without managing inventory or physical sales. 📌 Think of it as selling products

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Is YouTube Considered Social Media?

Is YouTube Considered Social Media?

YouTube is a global powerhouse with over 2.7 billion monthly active users, but a common debate persists: Is YouTube truly a social media platform, or just a video-sharing site? At AgilePR, we specialize in digital PR strategies where platform classification matters for campaign effectiveness. Whether you’re planning influencer collaborations or content amplification, understanding how YouTube

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What must an Entrepreneur Assume when Starting an Online Business?

What must an Entrepreneur Assume when Starting an Online Business?

At AgilePR, we work with many entrepreneurs looking to build successful online businesses through SEO and link building. We understand that while the digital space offers incredible opportunities, it also has unique challenges. Based on our experience in helping businesses grow their online presence, we believe every entrepreneur must embrace a set of crucial assumptions

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What is Freelance Digital Marketing

What is Freelance Digital Marketing – A Short Guide for Newbies

So you want to be a freelancer in digital marketing and you need some good old-school advice. You’ve come to the right place. At AgilePR, each team member has started as a freelancer in different areas of digital marketing. But before getting started here are some of the most common questions we asked ourselves and

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Answering how to Improve Optimization Scores

What are three efficient ways for marketers to apply recommendations that impact optimization score?

After browsing the web, we’ve realized that the title of this article has been circling across many websites. This is why at AgilePR, we wanted to help you prepare for these multiple-choice questions to boost your digital marketing knowledge, understanding how to apply recommendations to improve optimization scores is essential. Platforms like Google Ads offer

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